We'll Buy Your Car Even If You Don't Buy Ours. Value Your Vehicle Here.

About Us

A Storied Past That Drives Our Future


The year was 1957. A young salesman by the name of Tal Anderson became part owner of the Johnny Baxter Dealership. After decades of hard work, unwavering commitment and exceptional service to each and every customer, Anderson became the sole owner. His dedication and vision were the driving force behind the company’s decades of success, which today stands at 20 dealerships across four states. Today the Baxter Auto Group is one of the top 40 automotive groups in the country, serving the communities of Omaha and Lincoln, Nebraska, the greater Kansas City area, Colorado Springs and Madison, Wisconsin.

The Best Brands Assembled for You

Baxter Store Locations

4 States
20 Dealerships
Over 1,500 Employees

Our Dealerships

Baxter Auto’s 20 dealerships across Omaha, Lincoln, Kansas City, Colorado Springs, and Wisconsin represent 8 different car brands, ranging from affordable to luxury vehicles.

We Do Things a Little Differently Around Here

At Baxter, our only priority is to make the car buying process simple and enjoyable.
That’s why when you’re at a Baxter dealership, you can expect things to go a little differently.

Simplified Process

No Dealer Fees

At Home Test Drives

Hassle-Free Delivery

Service Pickup & Return

We recently announced an additional investment of more than
$10 million in significant improvements to our overall
employee experience.

To us, a remarkable employee experience is focused
around four key pillars:
Well-being, Purpose, Growth, and Belonging

Learn more about our employee experience



The impact we have on society

To empower people with the freedom to
experience a fulfilling life.


The Aspiration

To be the retailer that best delivers the
most remarkable experiences for
our employees and guests.


The way

To be great teammates to each other, to
provide tremendous care to our guests, and
to represent our manufacturer brands
with excellence.

Our Mindsets

What Matters to Our Communities, Matters to Us

We believe in being active in and giving back to the communities we serve, donating more than $1.4 million to more than 100 philanthropic organizations in 2022.



Baxter Auto Group 41.2662427, -96.1946132.