About Us
A Storied Past That Drives Our Future
The year was 1957. A young salesman by the name of Tal Anderson became part owner of the Johnny Baxter Dealership. After decades of hard work, unwavering commitment and exceptional service to each and every customer, Anderson became the sole owner. His dedication and vision were the driving force behind the company’s decades of success, which today stands at 20 dealerships across four states. Today the Baxter Auto Group is one of the top 40 automotive groups in the country, serving the communities of Omaha and Lincoln, Nebraska, the greater Kansas City area, Colorado Springs and Madison, Wisconsin.
The Best Brands Assembled for You
20 Dealerships
Over 1,500 Employees
Our Dealerships
Baxter Auto’s 20 dealerships across Omaha, Lincoln, Kansas City, Colorado Springs, and Madison represent 8 different car brands, ranging from affordable to luxury vehicles.
A Long History Of Serving Customers And Communities
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1957
Johnny Baxter entered the auto business in 1957 when he purchased an existing dealership in Omaha. He soon hired a young man working his way through college—Talton “Tal” Anderson. After working for Johnny for only three years, Tal bought into the business. By 1984, he was the sole owner of the Baxter Chrysler Plymouth dealership.
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1988
Four years later, Tal expanded into Bellevue, Nebraska with a Toyota dealership that soon became the largest Toyota dealership in four states. Tal opened Omaha’s first luxury brand dealership in 1990 with Lexus of Omaha. And he didn’t stop there. Over the next few decades, Tal and the Baxter family expanded across Nebraska and into Kansas.
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2018
Today, Baxter Auto has nearly 19 dealerships in three states. Tal’s daughter and son—Angie, and Mickey—remain an integral part of the Baxter Auto business. Along with the rest of the company’s leadership, they remain committed to Tal’s vision of providing unmatched service and outstanding vehicles—as well as serving the communities they call home.
We Do Things a Little Differently Around Here
At Baxter, our only priority is to make the car buying process simple and enjoyable.
That’s why when you’re at a Baxter dealership, you can expect things to go a little differently.
Simplified Process |
No Dealer Fees |
At Home Test Drives |
Hassle-Free Delivery |
Service Pickup & Return |
We recently announced an additional investment of more than
$10 million in significant improvements to our overall
employee experience.
To us, a remarkable employee experience is focused
around four key pillars:
Well-being, Purpose, Growth, and Belonging
Our
Purpose
The impact we have on society
To empower people with the freedom to
experience a fulfilling life.
Our
Vision
The Aspiration
To be the retailer that best delivers the
most remarkable experiences for
our employees and guests.
Our
Mission
The way
To be great teammates to each other, to
provide tremendous care to our guests, and
to represent our manufacturer brands
with excellence.
Our Mindsets
What Matters to Our Communities, Matters to Us
We believe in being active in and giving back to the communities we serve, donating more than $1.4 million to more than 100 philanthropic organizations in 2022.
Meet the team.
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17950 Burt Street • Omaha, NE 68118
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