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About Us
THE BAXTER WAY
BAXTER IN THE COMMUNITY
A Storied Past That Drive Our Future
The year was 1957. A young salesman by the name of Tal Anderson became part owner of the Johnny Baxter Dealership. After decades of hard work, unwavering commitment and exceptional service to each and every customer, Anderson became the sole owner. His dedication and vision were the driving force behind the family’s decades of success, which today stands at 23 dealerships across three states. Today the Baxter Auto Group is a family-owned and locally operated dealership group serving the communities of Omaha, Lincoln, Kansas City and Colorado Springs. Baxter continues to embody and operate with the values and leadership qualities that our founder, Tal Anderson, instilled from the beginning – giving back to the communities we serve, providing career opportunities to our employees and delivering tremendous care and remarkable experiences to all our customers.
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3 States
23 Dealerships
Over 3,000 Employees
Our Dealerships
Baxter Auto’s 23 dealerships across Omaha, Lincoln, Kansas City and Colorado Springs represent 15 different car brands, ranging from affordable to luxury vehicles.
The Best Brands Assembled for You
Our Purpose
Empower people with the freedom to experience a fullfilling life.
Win Together
We operate with a team-first perspective.
Be authentic
We communicate with
transparency and kindness.
Be caring
We have an innate desire to help others.
Make it matter
We drive toward meaningful outcomes with everything we do.
Welcome differences
We create a sense of belonging by seeking, listening, & learning from diverse perspectives.
Stay curious
We are motivated by our passion for continuous improvement.
Our Community
We support efforts to build stronger communities, showing gratitude for all the community has done to support our dealerships throughout the years. We serve the well-being of our customers, employees, and the neighborhoods where they live and work.